While a casino might offer many different amenities such as restaurants, bars, shopping centers and entertainment, its primary attraction is gambling. Games of chance like blackjack, poker and slot machines generate the billions of dollars in profits that casinos rake in each year.

While other movies set in Las Vegas only touch on the glitzy veneer, Scorsese’s Casino peels back layers to reveal the dark side of Sin City’s shady past while at the same time introducing us to the opulence, neon signs and gamblers that make up its present-day face. The film is a riveting history lesson about how the mob once controlled the city before it was taken over by huge gambling corporations and lost its soul.

Consumers always trust each other more than they do your brand, and social proof is a powerful way to promote your business. Showcase positive feedback from happy customers and pictures of big winners on your website, social media channels and other marketing materials. Encourage your guests to post about their experiences and tag your casino, then respond to their comments to demonstrate your customer care.

People come to gamble to feel good, and casinos are designed to make them feel that way. It is important to understand the psychology of how people behave in a casino so that you can create an environment and marketing strategy that appeals to your target audience’s emotional needs. Understanding what motivates your audience to visit a casino can also help you identify what features and amenities they are looking for when they enter your venue.