There’s no shortage of reasons why Casino is one of the most acclaimed movies of all time. It features a stellar cast—Ray Liotta, Robert De Niro, Sharon Stone, Lorraine Bracco and Paul Sorvino—and is anchored by director Martin Scorsese’s mastery of cinematic craft. But what sets this movie apart from other gambling dramas is its emphasis on the business side of the casino world. It explains how the mafia lost control of Vegas and how huge gambling corporations swarmed in to take its place.

The movie also illustrates how casinos create a manufactured blissful experience that makes people want to keep gambling. Using a combination of bright colors, dazzling lights and music that’s upbeat and fast, casinos offer an adrenaline rush to those who play. While there may be some tutting when things don’t go people’s way, the overwhelming majority of people who visit casinos have a good time.

Many casinos reward loyal players with comps. These are free hotel rooms, meals, tickets to shows or even limo service and airline tickets that are given to people who spend the most money on gambling. However, it’s important to remember that gambling is a taxing experience and playing while exhausted can lead to bad decisions.

The best marketing for a casino will involve word-of-mouth and customer reviews. Displaying these on your website and social media is a great way to gain customers’ trust. It’s also a good idea to record video testimonials from happy and lucky winners.