When marketing your casino, you can learn a lot about your audience by studying their demographics. But you also need to know more about their motivations and pain points. For example, a group of women playing blackjack at your casino may be there to celebrate a friend’s bachelorette party. But you’ll never know that if all you have is their demographic information.
While it’s tempting to think that the glamour of casinos like Las Vegas are all about opulence and excitement, that’s not entirely true. Casino is an excellent movie that reveals the darker side of gambling. Its central theme of greed and corruption is conveyed with excellent performances from De Niro as Frank Lucas and Sharon Stone as Ginger McKenna.
Casinos are famous for their bright lights and the sound of pennies dropping from slot machines (even though those coins stopped being used long ago). These elements all play on our senses to create a manufactured feeling of euphoria that keeps people coming back. In fact, research has found that scented oils wafted through the ventilation systems can actually increase the amount of money people win on slots.
Casinos are built for security, too. Dealers have a close eye on patrons to make sure they aren’t stealing or cheating at table games. And the elaborate surveillance system gives a high-tech “eye in the sky” that allows security workers to see every table, window and doorway at once. The cameras can even be adjusted to focus on specific suspicious patrons.